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Area Market Executive


The Hospice Area Market Executive is responsible for modeling the Compassus values of Compassion, Integrity, Excellence, Teamwork, and Innovation and for promoting the Compassus philosophy, using the 6 Pillars of Success as the foundation. S/he is responsible for upholding the Code of Ethical Conduct and for promoting positive working relationships within the company, among all departments, and all external stakeholders. The Hospice Area Market Executive is responsible for identifying markets of opportunity and securing market penetration for Compassus to fulfill our vision as the pre-eminent American healthcare provider dedicated to delivering unsurpassed comfort to those needing compassionate navigation through life’s closing chapters. S/he partners with hospice program leaders in developing “Books of Business” and growth strategies for the hospice programs in his/her area of responsibility, as well as participating in the recruiting, hiring, and training of new growth staff. The Hospice Area Market Executive oversees hospice program growth, assists in ensuring the growth team’s execution of the growth plan, and ensures the professional development of growth staff. S/he has a strong partnership with the clinical leaders and team members and serves as a growth resource to all staff. The Hospice Area Market Executive may assist in the start-up of new hospice locations or programs as directed.

Position Specific Responsibilities

Devotes the necessary training time to ensure growth team member’s peak performance.
Creates and manages by a “Book of Business” for each Hospice Care Consultant.
Defines and manages the monthly and annual growth objectives for all growth staff.
Closely monitors all growth metrics, including contacts, closing, and conversions; communicates progress toward goals.
Serves as a growth resource to all team members, both growth and clinical, in support of the Growth goal.
Assures that the key growth fundamentals are executed with the goal of increasing their Hospice Care Consultant’s closing percentages.
Assists program leadership in planning and presenting educational, informational, and marketing programs to area professional groups.
Works closely with Compassus Medical Directors to ensure advocacy for access in the community.
Proactively monitors and reports on issues affecting the business, including competitive pressures, talent, recruiting, market/industry movements, and other challenges that impact business unit performance.
May be responsible for their own Book of Business.
Performs other duties as assigned.

Education and/or Experience

Bachelor’s degree along with at least three (3) years of experience leading growth teams strongly preferred.
Master’s of Business Administration desirable.
In lieu of a degree, at least five (5) years of experience managing growth teams required.
At least two (2) years of experience selling services within the healthcare field preferred.


Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentage.
Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from leaders, team members, investors, and external parties. Strong written and verbal communications.
Other Skills and Abilities: Ability to understand, read, write, and speak English. Articulates and embraces hospice philosophy.

Physical Demands and Work Environment: The demands of this role necessitate a team member to effectively perform essential functions. Adaptations can be made to accommodate team members with disabilities. Regular standing, walking, and manual dexterity are fundamental, along with the ability to lift and move objects up to 25 pounds. Visual acuity requirements include close and distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. This description provides a general overview and may vary by role and department, capturing the nuanced demands and conditions inherent to positions in our organization.

At Compassus, including all Compassus affiliates, diversity, equity, and inclusion are fundamental to our Pillars of Success. We are committed to creating a fair work environment where our team members feel welcomed, highly valued, and respected. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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